Module 1 — IP overview for businesses
Trademark vs copyright vs patent vs design — which right protects what.
Four rights, four jobs
"Intellectual property" is not one thing. India recognises several distinct rights, each protecting a different kind of creation, governed by different statutes and registries. Choosing the wrong one — or assuming a single registration covers everything — leaves gaps a competitor can exploit.
The main rights
- Trademark (Trade Marks Act 1999): Protects brand identifiers — names, logos, taglines, sometimes shapes and sounds — that distinguish your goods or services. It can last indefinitely if renewed.
- Copyright (Copyright Act 1957): Protects original literary, artistic, musical and dramatic works, plus software (treated as a literary work) and creative content. It arises automatically on creation; registration is optional but useful as evidence.
- Patent (Patents Act 1970): Protects new inventions — products or processes that are novel, involve an inventive step, and are capable of industrial application. It is a strong but time-limited monopoly (20 years) and requires registration.
- Design (Designs Act 2000): Protects the visual appearance of a product — shape, configuration, pattern, ornament — as applied to an article, not its function.
How they fit together
A single product can attract several rights at once. A software product might hold copyright in its code, a trademark in its name and logo, and a registered design in its UI's visual look — while a patent could, in narrow cases, cover an underlying technical method. Map your assets to the right protection rather than relying on one.
Practical India guidance
Start with an IP audit: list your brands, creative works, code, inventions and product designs, and note which right fits each. Prioritise registrations that are both valuable and vulnerable — your core brand name and logo are usually first, because trademark rights are strongest when registered. Lekha's templates, from the Trademark Assignment to the Software EULA, support the later steps once you know what you hold.
Common mistakes
- Believing a company registration or domain name gives trademark rights — it does not.
- Trying to "patent" a logo or "copyright" a brand name — wrong right for the asset.
- Ignoring designs, then watching a competitor copy a distinctive product look.
Takeaway: Each IP right has a specific job — match your brand to trademarks, your content and code to copyright, your inventions to patents, and your product look to designs.